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James Turrell TATE Modern Exhibition Promotion


Exhibition promotion for a prospective James Turrell exhibition at the TATE Modern.

Turrell’s work makes use of light, colour, scale and space. His Ganzfelds and Tall Glass/ Wide Glass series of works both make use of vivid colours on different scales respectivley, and served as my inspiration for the exhibition identity.
The identity adheres the established (and recognisable) style conventions TATE promotions have, namely the use of a rounded serif typeface, and a focus on the selected artist’s work. The identity is also very adaptive in its simplicity and can be used in numerous applications while retaining the core elements.

Year: 2021/22