Reach Branding Concept

‘Reach’ is a [fictional] interplanetary space travel company, with the aim of transporting people all across the solar system, with the arrival of commercial space flight.

The identity leans into the typicality of the appearance of science fiction, having a futuristic edge to it, while carefully trying not to look cliché.  
The secondary logo is more abstract, and combines two images of space-flight. The first being a light flare from the sun appearing at the edge of a planet, with the second being the cloud being released as a rocket takes off.

Year: 2022
Self-Initiated Brief